[HOT NEWS] Aston Martin | Hires Ferrari's 'key guys' to Challenge 488 GTB
aston martin, aston martin marketing strategy, aston martin strategy, aston martin, aston martin db11, aston martin vulcan,aston martin vs ferrari, aston martin vs ferrari drag race, aston martin vs ferrari vs lamborghini, aston martin vs ferrari race, aston martin vs ferrari price, aston martin vs ferrari vs lamborghini, aston martin vs ferrari race,ferrari, aston martin, cars
Aston Martin is wasting no time in its aggressive product rollout, and it's putting Ferrari and other supercar makers on notice.
At the recent launch of the DB11 V8 in Catalonia, Spain, we caught up with Aston Martin CEO Andy Palmer. The Aston chief gave us new details on plans for a mid-engine car to go up against the Ferrari 488 GTB, the McLaren 720S and the Lamborghini Huracán.
Palmer says Aston has harnessed a great deal of learning from the $3 million Valkyrie hypercar and plans to apply that to its next mid-engine car, slated to land sometime in 2020 or so. As indicated in part of our conversation below, design plans for that car are developing quickly
One of the recruits Palmer is referring to is Max Szwaj, former head of innovation and body structures at Ferrari and Maserati. Szwaj has been named vice president and chief technical officer in his new role in Gaydon. Another recruit, Joerg Ross, formerly head of advanced engines at Ferrari and Maserati, assumes the chief engineer, powertrain, role at Aston. A third recruit by way of Modena is a very recent acquisition and has yet to be formally announced.
Aston Martin's forthcoming car would slot above the Vanquish GT and below the Valkyrie hypercar in the lineup. And while the British luxe automaker is developing replacements for its existing lineup — most recently kicked off by the new DB11 — the Ferrari 488 fighter would join the upcoming DBX SUV as an all-new model line for Aston.
Aston Martin is wasting no time in its aggressive product rollout, and it's putting Ferrari and other supercar makers on notice.
At the recent launch of the DB11 V8 in Catalonia, Spain, we caught up with Aston Martin CEO Andy Palmer. The Aston chief gave us new details on plans for a mid-engine car to go up against the Ferrari 488 GTB, the McLaren 720S and the Lamborghini Huracán.
Palmer says Aston has harnessed a great deal of learning from the $3 million Valkyrie hypercar and plans to apply that to its next mid-engine car, slated to land sometime in 2020 or so. As indicated in part of our conversation below, design plans for that car are developing quickly
One of the recruits Palmer is referring to is Max Szwaj, former head of innovation and body structures at Ferrari and Maserati. Szwaj has been named vice president and chief technical officer in his new role in Gaydon. Another recruit, Joerg Ross, formerly head of advanced engines at Ferrari and Maserati, assumes the chief engineer, powertrain, role at Aston. A third recruit by way of Modena is a very recent acquisition and has yet to be formally announced.
Aston Martin's forthcoming car would slot above the Vanquish GT and below the Valkyrie hypercar in the lineup. And while the British luxe automaker is developing replacements for its existing lineup — most recently kicked off by the new DB11 — the Ferrari 488 fighter would join the upcoming DBX SUV as an all-new model line for Aston.
Comments
Post a Comment